A Super Bowl First

For the first time in Super Bowl history, the virtual yellow first-down line was deployed in-venue on videoboards at U.S. Bank Stadium. SMT also provided a new version of the NFL’s Next Gen Stats data feed unique to the game, offering real-time content not available on broadcasts. Thanks to SMT’s Dual-Channel SportsCG, our turnkey clock-and-score–graphics publishing system, fans had access to real-time team and player data, ranging from positional information to game leaders and quarterback passing grids.