From experiential races to world marathon majors, SMT’s on-site operations, video board productions, and broadcast production tools enable fans to experience every step of the race
With SMT’s virtual insertion technology, sponsors get directly in front of their target audience with ads inserted on streets, buildings or other structures. With virtual advertising, the possibilities are endless as far as how many advertisements can be aired at once and how often they can be changed to take advantage of multiple feeds. Virtual advertisement and insertion solutions can be customized for any sport, offering a cost-efficient and exciting options for sponsors
SMT’s OASIS Platform collects real-time data to feed a variety of our products, such as our Commentator Information System (CIS), GOTO Boards, and Production Prompters to help talent deliver expert analysis with statistical, historical and real-time information. SMT’s interactive system, SET Stat, calculates real-time statistical information based on player tracking or 3D modeling.
SMT captures an array of information, including biometric data, that is used to create a real-time digital record dispersed to various systems that feed on-air graphics. This data integration is made possible via SMT’s Data Matrix Switchboard (DMX), an “Intelligence Engine” that absorbs, collates and distributes real-time data streams
SMT’s Journey to the Marathon platform allows viewers to follow the inspirational stories of runners through lower-third and full-screen graphics containing short videos that recap a participant’s unique training story. With SMT’s Common Man Crawl, a lower-screen race crawl, the names and current place of runners and wheelchair athletes are displayed as they cross the finish line. The crawl also features live fan tweets via SMT’s DMX social media publisher. Track Map is a full-screen graphic that shows viewers the location of the leading men and women runners and push-rim wheelchair athletes. SMT also offers performance metric graphics that display three biometric data points (heart rate, breathing rate, and cadence) so that spectators can easily compare how particular athletes’ biometrics differ side-by-side.
On-site, SMT’s systems receive the chip times from runners at predetermined intervals to populate video displays throughout the course with statistical data, including number of miles run, steps taken and calories burned. Race Ticker includes the leaderboard, countdown clocks, split times, and free edits for race facts. Our leaderboard capabilities include push-rim men and women, elite men and women, top USA leaders, common runner times, and celebrity runners.
ISO Track, an on-screen pointer graphic, allows viewers to identify and track featured athletes as they run through courses. ISO Track graphics are interfaced with information such as names, rankings, and headshots.
SMT’s video wall production solutions range in complexity to appeal to any race, large or small. For larger events, like the New York City Marathon, SMT customizes productions for on-course displays, in-venue video boards, photo bridge displays, track boards, and interactive kiosks. The displays feature a range of content, including real-time runner biometric data, leaderboards, broadcast and social media feeds, race clocks, course strategy options, elevation profiles, heat maps, hydration and medical station locations, sponsor activations, personalized cheer messages, emergency messaging, and more.
SMT’s in-house Creative Studio specializes in brand design and motion graphics packages for broadcast, webcast and live events. Our Creative Studio experts design with future technological solutions in mind, such as interactive social media displays and virtual and augmented real-time set designs. Our award-winning staff provides national and international sports and entertainment brands with creative development, analysis and strategy.
SMT’s Video Production Services team is comprised of Emmy-winning broadcast specialists who use a producer’s eye to help clients produce engaging and compelling content for their distinctive audiences. SMT uses ENG camera work, video editing and distribution to capture special events for races, including athlete interviews, client testimonials, performances and promotional materials used for opening and closing ceremonies for broadcast and on-site video boards.
SMT’s Digital Media team, with backgrounds in mobile and console game design and development, has a strong knowledge of web and mobile applications, virtual and augmented reality, live data streaming and live video enhancement. SMT designs and develops race day companion apps, including nRace, a spectator app that includes leaderboard results, athlete tracking, expo info, course maps. This app is just one example of SMT’s ability to create compelling experiences in the digital space from 2D to 3D, cross-platform, using a variety of code bases.
SMT’s on-site operations teams are highly skilled at working side-by-side with production crews to provide SMT’s course-wide or broadcast solutions. SMT’s expert remote technical teams understand the expectations of producers and directors and the challenges that come with working in a live environment. Whether building the photo bridges, installing the video boards, working in studios, or in the production truck, our teams work well under pressure and maintain self-composure and integrity, easily adapting to changes that are inherent in live productions. With next-generation technology and deep-seated expertise, our teams provide remote installation, on-site camera training, maintenance, and troubleshooting to ensure the highest production value possible.
SMT’s fully staffed Help Desk and Data Operations Center support clients at every level of a production. SMT offers pre-event setup and configuration support, in-race technical support, and is available for post-show attention as needed. Our operations teams are skilled in product set-up procedures, system operating procedures and general hardware/software troubleshooting procedures for resolving normal issues encountered in the field. Working in tandem with our QA group to analyze and troubleshoot engineering, production and operation functions, our expert staff helps clients execute flawless broadcast and events.
SMT provides ongoing training for employees and clients, both on-site and from our simulated production truck environment at our headquarters in Durham, N.C. Our instructors replicate a remote production environment in which to learn and practice various aspects of live motorsports broadcasts, while our Training and Certification department offers a plethora of training videos, websites and testing for our certification program. SMT instructors design, develop and deliver comprehensive training programs unique to each client.
SMT’s dedicated account managers provide expert consultation and support as they advise clients on products and services and act as liaisons between all SMT departments (Operations, Engineering, Creative Studio, Help Desk, Accounting, Sales and Marketing) to ensure client expectations are exceeded.
SMT provides its 1st & Ten system for NFL and university stadiums, offering fans real-time content not available on broadcasts. SMT’s in-stadium production combines in-game stats integrated into SMT-designed graphics packages displayed on stadiums’ massive video boards, as well as in-concourse HD video displays. With SMT’s GOTO Board, broadcasters can deliver compelling analyses with the interactive touch screen and interface system that combines real-time data, graphics and video integration with robust features and tools.
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SMT’s virtual insertion systems for football are anchored by our Emmy-winning 1st & Ten line system, widely heralded as one of the most important sports broadcast technology achievements and a staple of NFL and NCAA football broadcasts. Other virtual systems for football include DriveChart, PassTrack, player cards and lineups, play clocks and advertisements on the field.
SMT’s football intelligence technology collects real-time data to feed a variety of our products, such as our Commentator Information System (CIS), GOTO Boards, and Production Prompters to help talent deliver expert analysis with statistical, historical and real-time information. SMT’s interactive system, SET Stat, calculates real-time statistical information based on player tracking or 3D modeling of the field.
SMT’s data-collection and integration technology for football delivers next-generation statistics in real-time, offering infinite possibilities to enhance the fan experience. SMT’s Football Intelligence Engine, our customized DMX, delivers real-time data feeds to help commentators deliver expert analysis with statistical, historical and real-time information. This data is also seamlessly integrated into a variety of graphics in conjunction with the NFL’s Next Gen Stats and RFID-based tracking system.
SMT’s live data and graphics interface software allows broadcasters to synchronize statistical information with a multitude of graphics devices in real-time. Our data-driven graphics include in-game information ranging from positional data to game leaders to quarterback passing grids.
SMT’s timing, scoring and stats systems are the foundation of any football broadcast. Our clock-and-score publishing device, SportsCG, packaged with QB Stat, our real-time statistical football engine, provides a comprehensive on-site solution for live broadcasts, studios or commentators.
SMT’s Next Gen Tele presentation platform integrates seamlessly with the RFID-based tracking infrastructure provided by the NFL to display routes for use in first replay. SMT’s football intelligence engine can provide live or replay-based player tracking telestration, trend analysis and live on-air graphics.
SMT provides its 1st & Ten system for NFL and university stadiums, offering fans real-time content not available on broadcasts. SMT’s in-stadium production combines in-game stats integrated into SMT-designed graphics packages displayed on stadiums’ massive video boards, as well as in-concourse HD video displays.
With SMT’s GOTO Board, broadcasters can deliver compelling analyses with the interactive touch screen and interface system that combines real-time data, graphics and video integration with robust features and tools.
Commentator Support
With SMT’s commentator support, on-air talent is instructed on how best to use our off-camera information systems to deliver expert analysis in-race, during replays or postrace. Our talent prompter systems offer an array of current and historical data, statistical and real-time information, providing on-air talent with an in-depth look into the race strategy each runner is implementing.
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