SMT’s GOTO Board is a state-of-the-art touchscreen and interface system that combines real-time data, graphics and video integration, allowing a groundbreaking level of interaction between at-home fans and on-air commentators.
The powerful platform displays in real-time viewers’ Twitter and Facebook posts and text messages, inviting fans to connect with hosts and celebrities on shows such as BET’s 106 & Park, the Golf Channel's Morning Drive, MLB Network’s Front Burner and SpikeTV's "All Access Live" franchise, which covers the biggest events in gaming, pop culture and technology.
This type of social media interaction between the viewer and the broadcaster, coined Immersive TV, creates new opportunities for broadcasters and sponsors while giving the audience a voice on live TV.
Fans, for example, who posted messages to the Ford Social Media Lounge during the 2011 BET Awards were entered into a live, on-air giveaway where a social media post was randomly selected and the writer won a Ford Focus. Fans’ photos, tweets and Facebook posts were broadcast in real-time on SMT’s 103-inch interactive touchscreen, allowing celebrities backstage in the Social Media Lounge to instantly interact with fans after receiving their awards.
Baseball fans, too, share their expertise, analysis and opinions on the MLB Network's Emmy-award winning studio show, MLB Tonight, as well as Front Burner and Hot Stove. Submitted fan queries are displayed live on the GOTO where network personalities respond to their comments and questions.
In October, 2011, at the Nationwide Tour Championship in Charleston, S.C., the Golf Channel debuted "Social Media Saturday," which featured GolfChannel.com senior writers Rex Hoggard and Randall Mell joining the on-air team's tournament coverage by contributing live tweets from the course, marking the first time social media was fully integrated into a live Golf Channel broadcast.
Spike TV's coverage of the 2012 Consumer Electronics Show and 2012 Electronic Entertainment Expo included live social media polling with graphic summaries illustrating viewers' responses to hosts' questions.
The GOTO Board is powered by SMT’s signature Data Matrix Switchboard (DMX), which absorbs, organizes and distributes social media message input for live GOTO presentations.
- Remote touchpad tablet or direct screen touch control
- Graphics/visual image selection and manipulation
- Scene selection and navigation through active window layers
- Playback control of in-scene animation or live-streamed video
- SMT DMX
- SMT Drag-n-View technology
- Multiple CG interfaces
- Dynamic animations, image effects and transitions
- Custom client-specific design
- SMT GEM Studio interactive authoring/scene composition tools
- Full featured telestration/zoom capability
- Map functions
- Social media interaction with live fan responses
- SMT GEMStat message interface
- Web/browser capabilities
- SMT’s bezel technology ensures precise and customizable touch control using our proprietary software and infrared beam technology
- SMT’s custom bezel attachment enables flexible monitor screen sizes from 42 to 108 inches