SMT signed on with CBC Sports in October at the start of the 2011 hockey season. CBC Sports, a division of the Canadian Broadcast Corporation, is best known for broadcasting the NHL staple Hockey Night in Canada, now in its 59th season. Other notable broadcasts include FIFA soccer tournaments, such as the World Cup, as well as other popular Canadian sports such as curling, figure skating, tennis and rodeo competitions.
CBC also broadcasts Scotiabank Hockey Day in Canada, a four-day event that celebrates Canada’s long and rich hockey tradition. SMT’s social media ticker system kept fans engaged with the CBC’s hosts, Bruce Rainnie and Cassie Campbell-Pascall, as fans tweeted and sent photos describing the variety of ways they were celebrating Canada’s favorite past time. Hockey Day in Canada drew an audience of more than 11.4 million Canadians, or approximately 34% of the population.
CBC’s hockey coverage is bolstered by SMT’s clock-and-score software, powered by SMT’s Autograph system. SMT’s clock-and-score software provides on-air scoring, statistical data and game-time indicators such as timeouts, quarters, shot clock and power plays. The product also includes team logos, network logos, sponsor logos and other related images.
SMT’s customizable tickers produce a scrolling feed of live scores, breaking news, in-game statistics, fantasy league updates, social media posts and sponsor graphics, keeping fans updated on other news while they watch their chosen event.
Fans of CBC Sports’ figure skating, tennis, curling and rodeo broadcasts also find themselves better informed and entertained through SMT’s on-screen graphic and data displays.