Sportsmedia Technology Corporation Recieves Two Telly Awards For Dallas Cowboys' Inaugural Game Video
SportsMEDIA’s Virtual Technology and Related Graphics Recognized for Creativity and Distinctiveness
DURHAM, N.C.─ SportsMEDIA Technology Corporation, the industry’s leading provider of award-winning graphics, statistics and video enhancement solutions for sports broadcasts, today announced that is has received two Silver Telly awards for its video production and supporting virtual graphics used at the inaugural pre-game show in the Dallas Cowboys’ new stadium during the 2009-2010 season. SportsMEDIA earned the Silver Telly awards, the highest award offered by this organization, for its creativity and distinctiveness in both the video and live event categories.
SportsMEDIA partnered with the Dallas Cowboys Stadium to deliver the most unique and exciting live event for in-stadium fans. SportsMEDIA wrote and produced the pre-game video in which the Dallas Cowboy star took virtual flight from the team’s former stadium, was shot high into the air and then virtually exploded onto the field in their new state-of-the-art stadium. The video was shown on the world’s largest in-stadium video board and synchronized with an on-field reveal of the renowned Dallas Cowboy star.
In addition to the shooting star video, SportsMEDIA provided the Dallas Cowboy Stadium with a variety of virtual graphics and in-game statistics on the playing field and throughout the stadium to help tell the game’s story. This included the game’s virtual yellow line, virtual player flip cards and virtual sponsor signage.
“We are honored to receive these awards for our contribution to a very important moment in the Dallas Cowboys’ history,” said Patricia Hopkins, vice president of marketing for SportsMEDIA. “SportsMEDIA worked closely with their organization to create a spectacular event that brought their legacy to the new stadium in a very powerful, memorable way. The SportsMEDIA team is pleased to be recognized for this effort as it represents the kind of creativity and approach we use to deliver innovations to all of our clients.”
Founded in 1978, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film productions, and web commercials, videos and films. The Telly Awards annually showcases the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. The Telly Awards is a widely known and highly respected national and international competition and receives over 11,000 entries annually from all 50 states and many foreign countries.
About SportsMEDIA Technology Corporation
SportsMEDIA Technology Corporation, headquartered in Durham, NC, is a leading provider of graphics, statistics and video enhancement software and services for live television sports broadcast networks. Founded in 1988, SportsMEDIA pioneered the first real-time scoring and wireless data system. SportsMEDIA continues to develop and deliver customized products and services to enhance the production quality and viewers’ experience of sporting events. The company has won 17 Emmy awards since 1993. SportsMEDIA’s solutions have been used at the most prestigious sporting events including the Super Bowl, NBC Sunday Night Football, the Indianapolis 500, the NCAA Final Four, the Kentucky Derby, ESPN Summer and Winter X Games, NBA on TNT, NASCAR and NHL. SportsMEDIA’s customers include all major broadcast television companies as well as several regional and specialty sports networks. For more information, visit www.sportsmedia.com.
About The Telly Awards
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SportsMEDIA Technology Corporation