SportsMEDIA Technology Corporation Introduces New Tracking Product to Revolutionize Sporting Broadcasts
SportsMEDIA Debuts ISO Track™, Enhances Broadcast of IZOD IndyCar Series Races on Versus
DURHAM, N.C.─May 5, 2010 - SportsMEDIA Technology Corporation, the award-winning provider of graphics, statistics and video enhancement solutions, today introduced a new product called ISO Track™ that tracks objects in real-time from any moving or fixed television camera. ISO Track provides broadcast companies with a unique, better way of delivering a broadcast by tracking and highlighting an object or area of interest from a cluster of objects in the image. Unlike other tracking technology, ISO Track does not require any electronics in the object being tracked or in the camera providing the imagery.
SportsMEDIA’s ISO Track was unveiled at the IZOD IndyCar Series Alabama race on April 11, 2010. The tracking technology made it possible for VERSUS to identify and follow specific open wheel cars as they moved around the track utilizing cameras placed within race cars, on a moving jib in pit row and in a helicopter above the race track. ISO Track was designed to seamlessly integrate with SportsMEDIA’s technology including its Data Matrix Switchboard application, which enables the graphics application to integrate real-time statistics and telemetry information.
ISO Track’s graphics capabilities create new and compelling on-air sponsorship opportunities for broadcasters by integrating sponsors’ logos along with race results and associated graphics. Series sponsor IZOD benefited from this capability at the IZOD IndyCar Series Alabama race with increased brand exposure as their logo was incorporated with race data and graphics.
“We are delighted to work with SportsMEDIA to implement this industry first for broadcast racing,” said Leon Schweir, executive producer at VERSUS. “ISO Track dramatically improves our IZOD IndyCar Series broadcast. It helps us create an engaging broadcast where fans could put each lap of the race into context and more fully experience the excitement of the competition. We look forward to incorporating ISO Track into not only other Versus racing programming but many of our other live sporting events.”
SportsMEDIA’s ISO Track is not limited to racing and can enhance the broadcasts for a wide variety of sports such as horse racing, marathon racing, hockey, football, swimming and cycling events.
“SportsMEDIA is continually raising the bar by creating new technology that packages compelling statistics with engaging visual displays,” said Don Tupper, vice president of business development at SportsMEDIA. “With ISO Track, our customers can produce broadcasts that help TV audiences gain a better appreciation of the challenges and skills required for sporting competitions.”
Versus will continue to use SportsMEDIA’s ISO Track for its remaining nine broadcasts of the IZOD IndyCar Series. For the IZOD IndyCar Series race schedule, visit http://www.versus.com/blogs/indycar/indycar-2010-schedule/.
About SportsMEDIA Technology Corporation
SportsMEDIA Technology Corporation, headquartered in Durham, NC, is a leading provider of graphics, statistics and video enhancement software and services for live television sports broadcast networks. Founded in 1988, SportsMEDIA pioneered the first real-time scoring and wireless data system. SportsMEDIA continues to develop and deliver customized products and services to enhance the production quality and viewers’ experience of sporting events. The company has won 17 Emmy awards since 1993. SportsMEDIA’s solutions have been used at the most prestigious sporting events including the Super Bowl, NBC Sunday Night Football, the Indianapolis 500, the NCAA Final Four, the Kentucky Derby, ESPN Summer and Winter X Games, NBA on TNT, NASCAR and NHL. SportsMEDIA’s customers include all major broadcast television companies as well as several regional and specialty sports networks. For more information, visit www.sportsmedia.com.
SportsMEDIA Technology Corporation