SportsMEDIA Technology Corporation Helps TNT Latin America Deliver a Winning Broadcast of the 82nd Academy Awards Pre-show
SportsMEDIA’s Interactive GOTO™ Board Adds Sparkle to Academy Awards Pre-show
DURHAM, N.C.─ SportsMEDIA Technology Corporation, the award-winning provider of graphics, statistics and video enhancement solutions, today announced that it will partner with Turner Broadcasting’s TNT Latin America Network (TNTLA) to enhance their live broadcast of the Academy Awards Pre-Show, airing one hour prior to the 82nd Academy Awards ceremony on Sunday, March 7, 2010.
The show, to be broadcast out of TNTLA’s Atlanta’s-based studio, will provide an interactive overview of this year’s Academy Award nominees and live coverage of all of the action on the Red Carpet with TNTLA correspondents. SportsMEDIA’s GOTO Board will be used by the show’s hosts to view movie trailers, with a simple touch of the board, of each of the nominees in all of the main categories including Best Picture, Best Actor and Best Actress. The show will also cover the latest Red Carpet fashion trends.
This is the first time that TNT Latin America is partnering with SportsMEDIA’s technology to make our broadcast more engaging for the TV audience,” said Patricia Bellini, Producer, TNTLA. “With any live event, our announcers need the flexibility to cover the most dynamic aspects of the event. SportsMEDIA’s GOTO Board gives our talent the opportunity to engage the audience in a new and unique manner to support their commentary.”
SportsMEDIA’s GOTO Board is an interactive touch system displayed on a 103 inch screen. The technology was designed for high performance and ease of use in a variety of configurations that allows broadcasters to engage their audience in interactive and compelling ways. SportsMEDIA’s GOTO Board has been used by Turner Sports for their broadcasts of NBA basketball, NBA TV, the Golf Channel and Black Entertainment Television (BET) to support an array of programming since the GOTO Board’s launch in 2008.
“SportsMEDIA has had a longstanding relationship with Turner Broadcasting and its family of networks,” said Don Tupper, vice president of SportsMEDIA. “We are pleased to see another division of Turner be able to apply our technology in creative, customized ways. We have a proven track record of helping broadcasters engage their audience with new technology and are happy to work with TNT Latin America to deliver a compelling broadcast to television viewers.”
TNT is the most widely distributed pan-regional movie network in the Latin American/Caribbean region. TNT's film line-up is built on the strength of its box office hits and ever-growing original film library. The network is currently seen in more than 11.4 million homes throughout the Latin American/Caribbean region. The network is available with a choice of audio feeds in Spanish, Portuguese or English.
The Academy Awards Pre-show will be broadcast on TNTLA in both Spanish and Portuguese.
The 82 Academy Awards, presented by the Academy of Motion Picture Arts and Sciences to honors the best films and actors of 2009, will take place on March 7, 2010 at the Kodak Theatre in Hollywood, Los Angeles, California.
About SportsMEDIA Technology Corporation
SportsMEDIA Technology Corporation, headquartered in Durham, NC, is a leading provider of graphics, statistics and video enhancement software and services for live television sports broadcast networks. Founded in 1988, SportsMEDIA pioneered the first real-time scoring and wireless data system. SportsMEDIA continues to develop and deliver customized products and services to enhance the production quality and viewers’ experience of sporting events. The company has won 15 Emmy awards since 1993. SportsMEDIA’s solutions have been used at the most prestigious sporting events including the Super Bowl, NBC Sunday Night Football, the Indianapolis 500, the NCAA Final Four, the Kentucky Derby, ESPN Summer and Winter X Games, NBA on TNT, NASCAR and NHL. SportsMEDIA’s customers include all major broadcast television companies as well as several regional and specialty sports networks. For more information, visit www.sportsmedia.com.
SportsMEDIA Technology Corporation
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