SportsMEDIA Technology Corporation and VERSUS Partner to Deliver Live Tour de France Broadcast
VERSUS Differentiates and Strengthens Its Telecasts with SportsMEDIA’s ISO Track™
DURHAM, N.C.── SportsMEDIA Technology Corporation, the award-winning provider of graphics, statistics and data integration solutions, today announced that its ISO Track technology is being used to support VERSUS’ live coverage of the 2010 Tour de France. VERSUS, the exclusive television home of the Tour de France in the U.S., is using ISO Track to enable the viewing audience to identify and follow their favorite cyclist from among the 198 tightly packed athletes racing on the 22 teams in real-time. ISO Track also helps the audience better understand team racing strategies and formations from a unique, aerial perspective.
Race images are captured using mobile cameras on motorcycles and helicopters. Unlike other tracking systems, ISO Track does not require any electronics on the cyclists or in the moving cameras.
VERSUS also is using ISO Track to create a unique, high exposure marketing opportunity for Radio Shack, with the live video feed and related graphics, to tightly integrate branding during the coverage.
SportsMEDIA’s ISO Track Helps Broadcasters Differentiate Their Telecasts
Continually seeking to improve the quality of their programming, broadcast companies are adopting ISO Track to differentiate their telecasts and offer something innovative to sports enthusiasts. VERSUS was the first to debut SportsMEDIA’s ISO Track at its 2010 IZOD IndyCar Series race in April.
“As an early adopter of this next-generation technology, VERSUS distinguishes itself as a progressive broadcaster always looking for opportunities to provide the most compelling and captivating sports presentation for the viewing audience,” said Don Tupper, vice president of business development at SportsMEDIA. “We look forward to continuing our collaboration with VERSUS to leverage ISO Track for a variety of sports events to benefit the fans.”
SportsMEDIA’s ISO Track system will be used for all 20 stages of the race which spans 3,642 kilometers. SportsMEDIA has supported broadcasts of the Tour de France since 2007.
About SportsMEDIA Technology Corporation
SportsMEDIA Technology Corporation, headquartered in Durham, NC, is a leading provider of graphics, statistics and data integration software and services for live television sports broadcast networks. Founded in 1988, SportsMEDIA pioneered the first real-time scoring and wireless data system. SportsMEDIA continues to develop and deliver customized products and services to enhance the production quality and viewers’ experience of sporting events. The company has won 17 Emmy awards since 1993. SportsMEDIA’s solutions have been used at the most prestigious sporting events including the Super Bowl, NBC Sunday Night Football, the Indianapolis 500, the NCAA Final Four, the Kentucky Derby, ESPN Summer and Winter X Games, NBA on TNT, NASCAR and NHL. SportsMEDIA’s customers include all major broadcast television companies as well as several regional and specialty sports networks. For more information, visitwww.sportsmedia.com.
VERSUS, the fastest growing sports cable network in the country, prides itself on super-serving passionate sports fans across all platforms (VERSUS.com, VERSUS on Demand and VERSUS HD). Now in more than 75 million homes, the network is the cable television home of the National Hockey League (NHL), IZOD IndyCar Series, Tour de France, World Extreme Cagefighting (WEC) and Professional Bull Riders (PBR). VERSUS also airs NASCAR, NBA, UFC, college football and college basketball programming. The network is home to the best outdoor programming on television and airs original programs not available anywhere else, including The Daily Line, Sports Soup and Sports Jobs with Junior Seau. VERSUS, a wholly owned company of Comcast Corporation (NASDAQ: CMCSA, CMCSK), is distributed via cable systems and satellite operators throughout the United States.
Patricia G. Hopkins
V.P. Marketing, SportsMEDIA Technology