SMT’s social media technology unites gaming world for Spike TV’s global launch of “Call of Duty: Black Ops II”
DURHAM, N.C., Nov. 15, 2012 — SMT and Spike TV teamed up this week for a live, multi-media broadcast of Tuesday’s eagerly-awaited midnight launch of “Call of Duty: Black Ops II,” the latest version of Activision’s best-selling video game.
At the stroke of midnight EST Tuesday, Nov. 13, Spike TV’s live 30-minute show, “GTTV LIVE Call of Duty Black Ops II World Launch,” captured the global excitement of millions of gamers celebrating the release, along with exclusive interviews with the game’s developers.
Using SMT’s interactive graphics system, the GOTO Board®, Spike gaming experts Geoff Keighley and Justine Ezarik monitored the total number of online gamers worldwide playing the first-person shooter video game, which topped at nearly 2 million by 8 p.m. Tuesday, according to data from Treyarch and Activision, the game’s developer and publisher, respectively.
In addition, the GOTO (Giant On-Air Talent Operated) Board displayed customized social media integration specifically designed to showcase fans’ reactions through tweets, Twitter Tracker, Viddy, Twitter Trending and Twitter pictures. Viewers saw their posts displayed on-screen and were rewarded with unprecedented access to breaking news stories, whether watching TV, viewing online, on mobile devices or through social media accounts.
This vast amount of streaming data from a multitude of sources was integrated through SMT’s proprietary software platform, the Social Media DMX (Data Matrix Switchboard®), the hub of SMT’s social media interface technology.
Through the use of the GOTO Board, Spike hosts not only were able to display the total number of online gamers, they also showed specific totals and trends for 10 major cities worldwide, including London, Paris, Sydney, Dubai and San Paulo.
“For the launch of ‘Call of Duty: Black Ops II,’ we wanted to share the excitement of the gaming culture on live TV, and knew, based on our past work with SMT, they were the ones to deliver,” said Spike producer Jaimee Kosanke. “After our success at CES, E3 and ComicCon, we wanted to expand on SMT’s compelling real-time data and video interface.”
SMT and Spike TV began their partnership in January covering the 2012 Consumer Electronics Show (CES) in Las Vegas, June’s Electronic Entertainment Expo (E3) in Los Angeles, as well as July’s San Diego ComicCon, a trade show for comic book and comic book movies.
Spike TV, which operates as part of MTV Networks (owned by Viacom), approached SMT about partnering on this global event, tasking SMT with implementing multiple new social media applications.
“We’re excited to bring together the gaming community through our social media and live data integration for Spike’s highly anticipated show,” said SMT’s manager of business development, Dino Hall. “When they approached us, we knew we’d have to deliver expert technology for this level of entertainment.”
“Black Ops II” is the ninth game in the “Call of Duty” franchise — a sequel to the 2010 game “Call of Duty: Black Ops.”
SMT is a leading innovator in data delivery, graphics solutions and video enhancement software for live television sports and entertainment broadcasts, providing clients with real-time scoring, statistics, virtual insertion and social media messaging. IDS, a division of SMT, supports client operations during live sporting events with collection, storage, distribution and presentation of sports content for on-site signage/message displays, broadcast support, internet services, information systems and technical support. Together, SMT and IDS provide a comprehensive turnkey solution for clients worldwide. For more information, visit SMT.com or IDS-sports.com.
Marketing Communications Manager, SMT