SMT/IDS Celebrates 30 Years of Service for the 2015 Miami Open Presented by Itaú
Miami, Fla., April 6, 2014 – SMT/IDS (SportsMEDIA Technology / Information and Display Systems), the official statistics and content provider of the 2015 Miami Open, continues to build on its 30-year partnership with the tournament with the debut of the Miami Open Social Media Wall, a 17-by-7-foot LED display wall that displayed real-time commentary, posts and pictures from fans, players and celebrities on Facebook, Twitter and Instagram. The tournament concluded April 5 at the Crandon Park Tennis Center in Miami, Florida.
The Social Media Wall showcased Miami Open social conversations from fans around the world, offering exclusive insights such as player Q&As, contests, and sneak peeks of special events and promotions, such as the Tori Praver Fashion Show, the AVP Pro Beach Volleyball tournament and Taste of the Open. Fans joined the conversation by using the tournament’s official hashtag, #miamiopen. SMT/IDS aggregated, monitored and reviewed posts for informative, relevant and exciting content.
SMT/IDS is a leading technology provider for tennis’ greatest tournaments, implementing groundbreaking statistical integration, broadcast graphics and on-site video boards for stadiums and networks worldwide.
In addition to the Miami Open Social Media Wall, SMT/IDS provided the core technology for the tournament, including:
- Content for the Closed Circuit TV system
- Match Information System
- Video stats
- Matches In Progress
- Interview video
- Superwall (stationed in the food court; featured live video feeds and scoring information, beach volleyball matches and fashion show footage)
- Fast Serve Cage (measures fans serve speeds in the Fan Zone area)
- West Side Display (the site for fashion shows and beach volley matches; displayed the same content as the Superwall)
- On-court LED color scoreboards
- On-court Serve Speed displays
“As the Miami Open grows, we continue to look for new and engaging experiences for our fans both on site and around the world, and the new Social Media Wall and Fast Serve Cage are part of that evolution,” said Adam Barrett, Miami Open Tournament Director. “Technology such as timing and scoring, scheduling and statistics systems, and video walls, allow fans, whether on-site or at home, to become active participants in the Miami Open experience.”
This year, SMT/IDS marks 30 years since introducing the first electronic scoreboard in tennis, one of the first major technological advances in the sport. The system, developed by SMT/IDS, was first used on Feb. 4, 1985, at the then-named Lipton International Players Championships at Laver’s International Tennis Resort in Delray Beach, 50 miles north of Miami. The Lipton eventually became the Miami Open and relocated to Miami in 1987.
“It's been an honor to support the Miami Open these past 30 years," said Rallis Pappas, president of SMT/IDS. “We’ve continued to automate and innovate as the tournament has expanded, introducing wireless technology such as stats systems, scannable chair ump scorecards, kiosks, and towers as a way to increase excitement and interest for tennis fans around the world.”
About the Miami Open presented by Itaú:
The 2015 Miami Open will be played March 23-April 5 at the Crandon Tennis Center in Miami. The two-week combined event is owned and operated by IMG. The Miami Open is one of nine ATP Masters 1000 Series events on the ATP calendar, a Premier Mandatory event on the WTA calendar, and features the top men's and women's tennis players in the world. The tournament is widely regarded as the most glamorous on the ATP and WTA calendars because of its exotic Miami location, thriving nightlife, five-star hotels and restaurants, beautiful weather and beaches, and its celebrity appeal. For ticket information, call +1.305.442.3367 or visit www.miamiopen.com.
SMT and SMT/IDS are the leading innovators in real-time data delivery and graphics solutions for the sports and entertainment industries, providing clients with scoring, statistics, virtual insertion and messaging for broadcasts and live events. SMT/IDS’ solutions have been used at the world’s most prestigious live events, including the Super Bowl and NBC Sunday Night Football, all major pro golf and tennis events, the Indianapolis 500, the NCAA Tournament, ESPN X Games, NBA on TNT, NASCAR events and NHL games. SMT/IDS’ clients include major broadcasters as well as regional and specialty networks, organizing bodies, event operators, sponsors and teams. For more information, visit smt.com.