SMT Wins Silver Davey Award in the TV Sports Category
SportsMEDIA Recognized for Its World Class Video Productions
DURHAM, N.C.─December 2, 2010─SportsMEDIA Technology Corporation the industry's leading provider of award-winning graphics, statistics and video enhancement solutions for sports broadcasts, today announced that it has received a Silver Davey Award from the International Academy of the Visual Arts (IAVA). SportsMEDIA was recognized by IAVA’s in the TV Sports category for a video production used at the inaugural pre-game event in the Dallas Cowboys’ new stadium.
SportsMEDIA wrote and produced a pre-game video in which the Dallas Cowboy star took virtual flight from the team’s former stadium, was shot high into the air and then virtually exploded onto the field in the new state-of-the-art stadium. The video was shown on the world’s largest in-stadium video board and synchronized with an on-field reveal of the Dallas Cowboy logo creating a very unique experience for fans in the new stadium.
"It is such an honor to receive this Silver Davey award and to have our work be recognized among some of the finest creative work worldwide," said Patricia Hopkins, vice president of marketing for SportsMEDIA. "The SportsMEDIA team strives to deliver the same level of creativity and ingenuity that was used for this award winning production to all of our clients."
With more than 4,000 entries from around the world, the Davey Awards honors the finest creative work from the best small firms, agencies and companies worldwide. The Davey Awards is judged and overseen by the International Academy of the Visual Arts (IAVA), a 200+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current IAVA membership represents a "Who's Who" of acclaimed media, advertising, and marketing firms including Sotheby’s Institute of Art, Yahoo!, Estee Lauder, Wired, Insight Interactive, The Webby Awards, Bath & Body Works, Brandweek, Polo Ralph Lauren, ADWEEK, Alloy, Coach, iNDELIBLE, MTV, Victoria’s Secret, HBO, The Ellen Degeneres Show, Myspace.com, and many others.
"The International Academy of the Visual Arts was truly amazed at the overall high caliber and quality of this year’s pool of entries," noted Linda Day, executive director of the IAVA. "The Davey Awards serves as the benchmark for recognizing creative excellence and continues to raise the bar in honoring the best work from small agencies and firms worldwide. Congratulations to the "Creative Davids" at the forefront of their industry, helping to push the limits in creativity and design."
SportsMEDIA has also received two Silver Telly awards for this same video production in September, 2010.
About SportsMEDIA Technology Corporation
SportsMEDIA Technology Corporation, headquartered in Durham, NC, is a leading provider of graphics, statistics and video enhancement software and services for live television sports broadcast networks. Founded in 1988, SportsMEDIA pioneered the first real-time scoring and wireless data system. SportsMEDIA continues to develop and deliver customized products and services to enhance the production quality and viewers’ experience of sporting events. The company has won 17 Emmy awards since 1993. SportsMEDIA’s solutions have been used at the most prestigious sporting events including the Super Bowl, NBC Sunday Night Football, the Indianapolis 500, the NCAA Final Four, the Kentucky Derby, ESPN Summer and Winter X Games, NBA on TNT, NASCAR and NHL. SportsMEDIA’s customers include all major broadcast television companies as well as several regional and specialty sports networks. For more information, visit www.sportsmedia.com.
About The Davey Awards:
The Davey Awards exclusively honor the “Davids” of creativity, the finest small firms, agencies and companies in the world. David defeated the giant Goliath with a big idea and a little rock - the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the "Creative Davids" who derive their strength from big ideas, rather than big budgets. The Davey Awards is the leading awards competition specifically for smaller firms, where firms compete with their peers to win the recognition they deserve. Please visit www.daveyawards.com for more information.
The Davey Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms. Please visit www.iavisarts.org for a full member list and more information.
V.P. Marketing, SportsMEDIA Technology
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