SMT Takes Daytona 500 Fans Inside the Action With MaxVision
SMT (SportsMEDIA Technology) is reinventing the experience at Daytona International Speedway with MaxVision, a video board production element that provides an interactive and comprehensive experience to fans in the stadium during Speedweeks this week and the Daytona 500 on Sunday.
In concert with the official unveiling of the $400 million Daytona International Speedway renovation, dubbed DAYTONA Rising, MaxVision will be presented on the stadium’s two new infield video display boards, each measuring 40 feet tall by 80 feet wide. The revamped stadium offers unparalleled sightlines to make for a more immersive viewing experience. MaxVision is produced by SMT’s Video Production Services (VPS) division, led by producer CJ Bottitta.
Using SMT’s graphics publishing system, Data Matrix Switchboard (DMX), the SMT solution engages fans with a dynamic, interactive experience by displaying such information as live, dynamic race crawl; social media integration designed to provide a unique in-venue experience; countdown to green, start-time, and other venue-specific activity; historic and live race statistics; and trivia questions about each driver or NASCAR history.
“SMT’s MaxVision production enhances the live racing experience at Daytona International Speedway by providing fans with a deeper understanding of racing trends along with an opportunity to interact in a collective way through social media,” says Steve Stum, NASCAR’s VP of operations and technical production. “SMT’s graphical depiction of data allows fans to better grasp the nuances of the race, creating a more informed and loyal fan base.”
In addition to MaxVision, SMT’s Multi-Content Display, or MCD, will debut at the Speedway’s media center, providing real-time and unique content for sports writers and the teams’ respective public relations representatives.
The MCD application will be displayed on two 50-inch screens, offering four zones of content, including clocks, standings, social media, statistical data, and unique video feeds, all with the ultimate goal of providing compelling narrative points for the media throughout NASCAR’s most-watched race.
“We’ve built a cutting-edge solution for NASCAR with our MaxVision and MCD productions. Fans and media will have access to behind-the-scenes data and video content that before now has never been available,” says Don Tupper, SMT’s Vice President of Business Development. “Creating a better fan experience on-site allows us to broaden our relationship with NASCAR as we continue to offer unique products and services that keep fans coming back to the track.”
SMT’s history with NASCAR dates back to 1992, when the company debuted its electronic interface, which incorporated live official timing and scoring data. Additionally, SMT incorporated the first continuous race crawl system that is displayed during NASCAR television broadcasts and works closely with NASCAR and its broadcast partners on a number of initiatives.