SMT Provides Real-Time Stats During Final Four
“3…to 5…to 10…to 5…5 shot good.”
It’s not the most colorful and thrilling commentary, but that’s exactly what Michael Morrell will hear as he watches tonight’s NCAA Men’s Basketball Championship game between Kentucky and Kansas.
No, CBS announcer Jim Nantz hasn’t become lethargic with his play-by-play. Morrell, a remote ops technician for data and graphics integrator SportsMEDIA Technology (SMT), will be logging the game’s stats for CBS to use in graphics during the game.
The voice in his headphones is that of Lee Brinson, operations producer for special events at SMT. Brinson, sitting courtside in one of the best seats in the house, sounds more like an air-traffic controller or a Bingo caller than a basketball announcer, but the simplified system works for the duo that has teamed up for SMT and CBS on the past six Final Fours.