SMT on the Move During the Tour de France
SMT and VERSUS Partner to Attach Live Data to
Cyclists on the Move During the Tour de France Broadcast
SMT Adds Biometrics to Its Array of On-Screen Data, Stats and Graphics
DURHAM, N.C.─July 12, 2011─SMT (SportsMEDIA Technology Corporation), the leading provider of data integration, graphics presentation and video enhancement solutions for the sports and entertainment industries, for the fifth consecutive year is providing VERSUS with its signature race technology for the Tour de France to help television viewers identify individual cyclists throughout the 21-stage, 2,200-mile competition. SMT’s technology will also allow viewers to see the cyclists’ biometrics data, revealing speed, cadence, power generated and, in some cases, a rider’s heart rate.
ISO Track Technology
This unparalleled level of real-time interaction is made possible by SMT’s robust array of on-screen products, including ISO Track?, its race technology that is also used at events such as the Triple Crown and the Indianapolis 500. ISO Track allows broadcasters to identify and track riders with an on-screen pointer feature that enables the viewing audience to easily follow their favorite cyclist in the tightly packed peloton.
SMT’s DMX Switchboard has been custom engineered for the Tour. The DMX Switchboard, the central hub of SMT’s overall technical solution, absorbs, collates and synchronizes multiple on-site live data feeds into a proprietary SMT database, supplying a multi-platform, all-encompassing viewing experience for the greatest cycling event of the year.
“Our ISO Track and DMX Switchboard can be used in a variety of events ranging from car racing to horse racing to cycling,” said Don Tupper, vice president of business development at SMT. “The technology is flexible and can be customized with great potential to significantly enhance the on-air presentations.”
VERSUS Expands Cycling Franchise Using SMT Technology
SMT’s partnership with VERSUS continues to evolve with the expansion of the network’s cycling franchise which now includes the Amgen Tour of California, held May 15 through 22, and USA Pro Cycling Challenge in Colorado, to be held Aug. 22 through 28.
VERSUS, the exclusive television home of the Tour de France in the U.S., will air an average of 14 hours of race action per day in full HD through July 24 beginning with live coverage daily at 8 a.m. ET. The enhanced primetime show each night from 8 p.m. to 11 p.m. ET will feature a combination of race coverage and cycling highlights as well as insights into some of the compelling stories throughout the Tour.
SMT (SportsMEDIA Technology Corporation), headquartered in Durham, NC, is a leading provider of graphics, statistics and video enhancement software and services for live television sports and entertainment broadcasts. Founded in 1988, SMT pioneered the first real-time scoring and wireless data system. SMT continues to develop and deliver customized products and services to enhance the production quality and viewers' experience of sports and entertainment events. The company has won 20 Emmy awards since 1993. SMT’s solutions have been used at the most prestigious live events including the Kentucky Derby, the Super Bowl, NBC Sunday Night Football, the Indianapolis 500, the NCAA Final Four, ESPN Summer and Winter X Games, NBA on TNT, NASCAR and the Stanley Cup. SMT’s customers include all major broadcast television companies as well as several regional and specialty networks. For more information, visit www.smt.com.
VERSUS, part of the NBC Sports Group, prides itself on super-serving passionate sports fans across all platforms. Now in more than 76 million homes, the network is the cable television home of the National Hockey League (NHL), IZOD IndyCar Series, Tour de France and Professional Bull Riders (PBR). VERSUS also airs NASCAR, NBA, UFC, college football, college basketball and Triple Crown horse racing coverage. The network is also home to the best outdoor programming on television. VERSUS is distributed via cable systems and satellite operators throughout the United States.