SMT Collaborates With NASCAR Productions To Provide Enhanced At-Track Video Presentation
SMT, the leading provider of data integration, graphics presentation and video enhancement solutions to live sports and entertainment television, has announced that it has expanded its relationship with NASCAR Productions to provide a turnkey solution to support NASCAR’s “SprintVision,” an at-track video production at NASCAR events beginning with the 2014 season.
“With SMT’s involvement in our SprintVision productions, we are able enhance the live event experience for all fans attending our races,” said Steve Stum, NASCAR’s VP of operations and technical production. “We look forward to continuing our collaboration with them to leverage their experience working with our broadcast partners for our on-track presentation, including their latest social media interactive technology that allows us to better engage fans on-site.”
SprintVision debuted Feb. 15-23 at Speedweeks at Daytona, a series of racing events which culminated on Sunday, Feb. 23, with the Daytona 500.
Using SMT’s graphics publishing system, Data Matrix Switchboard (DMX), the SMT solution engages fans with a dynamic, interactive experience by displaying such information as:
- Live, dynamic race crawl
- Social media activity including text-voting and posts from NASCAR drivers and fans
- Countdown to green, start-time, and other venue specific activity
- Historic and live race statistics
- Compelling trivia questions about each driver or NASCAR history
“Our solution for NASCAR and the SprintVision production allows us to broaden our relationship with NASCAR and to tap into the depth of our organization to provide turnkey solutions to our clients,” said Don Tupper, SMT’s vice president of business development. “By producing compelling content to share with NASCAR fans, we are creating an interactive experience that enables them to see pockets of activity and information that is normally not available, creating better fan experience for the on-site fan.”
(n+1) designstudio, a division of SMT, designed and implemented SprintVision’s graphics insert package optimized for the unique, large screen video displays.
A compilation reel of the design and implementation for SprintVision can be seen here: vimeo.com/nplus1design/sprint-vision.
SMT’s history with NASCAR dates back to 1992, when the company debuted its electronic interface, which incorporated live official timing and scoring data. Additionally, SMT incorporated the first continuous race crawl system that is displayed during NASCAR television broadcasts and works closely with NASCAR and its broadcast partners on a number of varied initiatives.