(n+1) designstudio Augments UFC’s Reality With New Virtual Set
(n+1) designstudio, a creative services firm providing motion graphic design and conceptual branding solutions for the sports and entertainment industries, has partnered with Ultimate Fighting Championship® (UFC) to design a virtual set for its Latin American broadcasts.
The virtual set launched during the UFC 165 Light Heavyweight Title Fight on Sept. 21 between Jon Jones and Alexander Gustafsson. (n+1) designstudio created the set to expand the capabilities of UFC’s commentator show and broadcast from KCET studios in Burbank, C.A. Optimized in a real-time, rendering environment, the new virtual set provides the commentators the appearance of being on location in an expansive studio overlooking the fight arena and conveys parallax as the camera moves. In addition, augmented reality elements such as four multi-purpose video display monitors that border the UFC logo, a dynamic ticker and interchangeable fighter displays enhance the virtual environment.
“The realism we create follows the techniques of next-generation video games. Rather than building with standard shapes, we are creating detailed and realistic texture maps that you'd find in high-end games," said Michael Guastaferro, art director for (n+1) designstudio. “Producers for UFC’s broadcast partners in Latin America are now able to cross-shoot and cut cameras, providing a dramatic and versatile component to the show that contributes to the high-paced intensity and atmosphere of sports coverage.”
NEW MEDIA CONTENT:
Watch (n+1) designstudio’s UFC reel at https://vimeo.com/76461732.
To see (n+1) designstudio’s promotional reel, go to http://nplus1design.com/work/showreel-2013.
ABOUT (n+1) designstudio:
(n+1) designstudio, the experts in brand design and motion graphic packages for broadcast, webcast and live events, creates designs with future technological solutions in mind, such as interactive social media displays and virtual and augmented real-time set designs. A subsidiary of SMT (SportsMEDIA Technology), (n+1) designstudio provides national and international sports and entertainment brands with creative development, analysis and strategy, brand specialization, motion graphic design, 2D and 3D animation, real-time graphic insert packages, virtual insert graphics, interface design, virtual set design and animation, video wall display, video editing, and music and sound direction. (n+1)’s deep-rooted history in sports and its strategic relationship with its parent company, SMT, allows (n+1) to provide its clients with innovative creative solutions that have dynamic implementations for live productions. For more information, visit http://www.nplus1design.com.