MLB Network Leverages Technology to Deliver Dynamic, Comprehensive Baseball News & Analysis
DURHAM, N.C. - SMT (SportsMEDIA Technology Corporation), the industry's leading provider of award-winning graphics, statistics and video enhancement solutions for sports broadcasts, today announced that MLB Network is using its touch screen technology, called "Launch Pad," to let avid baseball fans share their input on baseball news and analysis. The network is using SMT's GOTO Board™, a custom 103-inch interactive touch screen, to capture and display fans’ questions and comments on their favorite teams during MLB Network’s Emmy Award-winning studio programming MLB Tonight as well as Front Burner and Hot Stove. Fans can submit queries via Twitter, Facebook and phone and watch as MLB Network’s on-air personalities respond to their comments and questions during live telecasts.
"With the help of SMT, we have elevated the dynamics of our production and viewer experience," said Tony Petitti, president and CEO of MLB Network. "The GOTO Board provides our on-air talent with a level of interactivity to deliver the most relevant analysis to our viewers."
In addition to the social media capability, SMT's GOTO Board displays and integrates a grid of video feeds for up to 15 live games simultaneously. Each game on the grid can be enlarged to the entire screen to hone in on baseball action. The GOTO Board’s telestration feature helps MLB Network on-air personalities explain their observations of the game by controlling the playout of MLB Network’s EVS system, including zooming in on the video and drawing on the screen to illustrate their positions. A supporting data engine helps the GOTO Board deliver a wealth of information and statistics about the game including scores, pitching matchups, in-game box scores, division standings, schedules, league leaders, and historical statistics. The system is also being used to integrate MLB Network's 2010 Postseason programming with up-to-date playoff brackets and real-time Postseason statistics. "On a daily basis, MLB Network delivers hours of live baseball news, analysis and highlights," said Don Tupper, SMT's vice president of business development. "Through the use of technology, MLB Network can package the greatest moments and statistical nuances of everyday baseball into a visually appealing, informational way that keeps their core audience coming back for more."
MLB Network began using SMT’s technology during the 2010 season and will continue its use throughout the off-season and 2011 MLB season.
SMT, formerly known as SportsMEDIA Technology Corporation and headquartered in Durham, NC, is a leading provider of graphics, statistics and video enhancement software and services for live television sports broadcast networks. Founded in 1988, SMT pioneered the first real-time scoring and wireless data system. SMT continues to develop and deliver customized products and services to enhance the production quality and viewers' experience of sporting events. The company has won 17 Emmy awards since 1993. SMT’s solutions have been used at the most prestigious sporting events including the Super Bowl, NBC Sunday Night Football, the Indianapolis 500, the NCAA Final Four, the Kentucky Derby, ESPN Summer and Winter X Games, NBA on TNT, NASCAR and NHL. SMT’s customers include all major broadcast television companies as well as several regional and specialty sports networks. For more information, visitwww.sportsmedia.com.
About MLB Network
MLB Network launched on January 1, 2009 as the largest debut in cable television history and is currently available in approximately 55 million cable, telco, TV and satellite homes throughout the U.S. and Puerto Rico. In its inaugural year, MLB Network was honored with four Sports Emmy Awards and 12 nominations by the National Academy of Television Arts and Sciences. With live games, original programming, highlights, classic games, and coverage of baseball events, MLB Network is the ultimate television destination for baseball fans. For more information and to find MLB Network in your area, go to www.mlbnetwork.com, www.facebook.com/mlbnetwork, www.twitter.com/mlbnetwork.
919-493-9390 x 351