Durham sports company SMT starts design firm
SportsMEDIA Technology, the Durham company probably best known for it’s yellow line that indicates a first down on Sunday Night Football, spun out a new company to focus solely on creative design.
The new company, called (n+1)designstudio has 25 employees, leaving about 100 employees remaining at SMT.
Creating graphics is something the company has done for a while, but Patricia Hopkins, SMT vice president of marketing, says clients didn’t always associate the company with those services.
“When you think of SMT you didn’t think of creative, you think of data and stats integration,” she says. “We never put any emphasis or focus on it.”
Well now they are, and are in the process of hiring creative design staff to really blow out the graphics department. The new company is led by Executive Director Janet Arlotta and recently hired Bob English who will serve as senior creative director.
English most recently created Thebritpack in 2001 and prior to that co-founded English+Pockett in the United Kingdom before coming to the U.S. to take a role as senior creative director for Lee Hunt Associates.
SMT will continue with its traditional business, that being the technical work of putting graphics like score, clock time or player bios on screen in real time. Though the companies are separate, they will obviously work closely together and at present, SMT is the sole owner of (n+1)designstudio.
In 2010, the company announced that it raised $12.5 million in equity financing.