Duke Fuquay School of Business: LIFECHATS SERIES WITH WOMEN LEADERS IN THE SPORT INDUSTRY
Before beginning at SMT, Patricia Hopkins spent over twenty-five years gaining experience in corporate marketing, advertising, strategic planning, sports management, and television production. Patricia spent time working at Turner Broadcasting System’s Cartoon Network, The Weather Channel, and Indy Racing League. She created executive marketing and sponsorship programs for NASCAR, the PGA Tour, and Major League Baseball, as well as General Mills, Kodak, RadioShack, Firestone, and Food Lion. As the current Vice President of Marketing for SMT, Patricia presides over important company initiatives such as strategic marketing, branding, public relations, web site contents, sales and marketing materials, and corporate communications and events.
Read Hopkins’s full interview here.