Patricia G. Hopkins is the Corporate Vice President of Marketing and Branding at SMT. As SMT’s VP, Patricia is responsible for the company’s global marketing, corporate communications, strategic planning, product planning and she oversees SMT’s creative arm, (n+1) designstudio. Her department is responsible for positioning SMT’s growth strategy, cultivating opportunities in new and existing customer markets, and growing demand for SMT’s solutions globally.
Since joining SMT in 2009, Patricia has been pivotal in rebranding SMT from SportsMEDIA Technology as the company expands into broader markets. Under Patricia’s guidance, the company launched a redesigned web site that showcases SMT’s products and services with regularly updated content and video.
She has helped guide the company through its acquisition of Sportvision in 2016 and IDS (Information & Display Systems) in 2012 with communications strategy, rebranding and public relations.
Patricia’s 20-plus years in the broadcast industry have included marketing leadership roles for Turner Broadcasting System’s Cartoon Network, The Weather Channel and Indy Racing League, executing marketing and sponsorship programs for NASCAR, the PGA Tour and Major League Baseball as well as General Mills, Kodak, RadioShack, Firestone and Food Lion. In 2007, Patricia founded Grace Strategic Marketing, where her clients included McDonald’s, University of North Carolina Chapel Hill and the Ronald McDonald House.
Patricia received her Bachelor of Arts in communications from William Paterson University in New Jersey. Patricia is a certificated business coach who enjoys traveling and competing in triathlons. Originally from New Jersey, Patricia makes her home in Raleigh.