SMT (SportsMEDIA Technology) is the pioneer in real-time on-screen graphics, tickers, clock-and-score, virtual insertions and social media integration for live televised sport and entertainment events.

SMT was founded in 1988 by Gerard J. Hall after developing the first real-time scoring and wireless data delivery system for the PGA Tour, replacing standard walkie-talkie communication. Since then, SMT’s innovations have spanned the world of sports and technology, providing broadcasters the data, graphics, support tools and displays to put at-home fans in the middle of the action.

For well over a decade, SMT’s solutions have enhanced such events as:

  • The Super Bowl
  • The NCAA Men’s Basketball Tournament
  • The PGA Tour
  • The Indianapolis 500
  • The X Games

SMT’s long-standing relationships with leading sports broadcasters including NBC Sports, ESPN, ABC Sports, CBS Sports, IndyCar, Fox Sports and Turner Sports establish the company as an industry leader, laying the foundation for other broadcasters to utilize SMT’s diverse array of products and on-site support.

In 2012, SMT acquired IDS (Information and Display Systems), a Jacksonville, Fla.-based company that provides scoring, results and statistics on-site for live events. IDS specializes in technical support such as virtual set design, video displays, custom software and scoring, statistics and data capture. Together, SMT and IDS provide a comprehensive, turn-key solution for our clients.

SMT continues to support its existing clients while expanding the client roster to include regional networks like NESN, ROOT, MASN and MSG, among others.

As our reputation and product development grow, so does our event roster. Some of our newly added events include:

  • Tour de France; Tour of California; the USA Pro Cycling Challenge in Colorado (Versus)
  • The PGA Masters Tournament (Golf Channel)
  • CBC Hockey Night in Canada; Hockey Day in Canada (CBC)
  • NHL Winter Classic (NBC)
  • The Triple Crown (NBC)
  • The Latin Academy Awards (TNT)
  • 106 & Park (BET)
  • Front Burner (MLB Network)
3511 University Drive, Durham, NC 27707 Phone: 919-493-9390 Fax: 919-493-7782

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Latest News

SMT's awesome virtual numbers allowed viewers to see the yard markers in the snow on NBC's Sunday Night Football

Midway through the third quarter of the NFL’s first, and hopefully not last, snow-covered game of 2015, Al Michaels introduced a cool addition to Sunday Night Football… Read More


SMT Innovations Timeline




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