For the Boston Marathon broadcast, SMT provides a data-driven race crawl that displays up to 15 runners for the men and women, providing a variety of stats. Clocks were also provided by SMT for men, women, as well as push-rim men and women and a “By the Numbers” graphic. Broadcasters kept viewers in the know via SMT’s prompters.
SMT has been providing virtual advertisements to our clients since 2003. Many clients, such as MLB, are taking full advantage of the technology as they rotate new ads with the change of each batter. Our hockey clients have used the technology to put up to five ads at one time. With this technology the possibilities are endless as far as how many advertisements can be aired at once and how often we can change the advertisements.